The product worth bringing home may be the one you weren't looking for.

At Cafe Show Seoul, explore coffee and café products through the lens of a changing industry: new ways to brew, different approaches to flavour, and new ideas for how cafés operate and what customers value.

Join us at COEX from 11–14 November 2026. This year's edition will feature over 630 exhibitors from 35 countries and 3,900 brands, offering a broad view of the industry across coffee, tea, equipment, ingredients, bakery and café supplies.

Use the exhibition to compare products, discover new ideas and speak directly with suppliers. At the World Coffee Forum, gain insights into the wider coffee and F&B industry, bringing new perspectives to your sourcing decisions. Through the Seoul Coffee Festival and the city’s café culture, see how products and ideas translate into customer experiences.

Whether you source for distribution, retail, hospitality or a café group, bring your priorities — and leave room for something outside your current shortlist.

Start planning a visit that can inform both what you buy next and why.