Been waiting for this? It's finally here 🎬 

This year’s theme, 'Hwal-jjak', first revealed through our official posters,

now comes to life in the Official Trailer.

Some moments of ‘Hwaljjak’ are better seen than explained. Experience them now 💝

Coffee
Aroma rises
Dreams stir
Courage grows
Smiles spread
And tomorrow bloom.

Together,

We’ve also unveiled 7 official posters inspired by this year’s theme, 'Hwal-jjak'. 

Each poster captures in its own colors the moments when coffee brings aroma, inspiration, courage, smiles, and joy into bloom.

Choose your favorite poster and share it with us!

10 lucky winners will receive official posters and One-day Passes. 🎁